Joined: 14 Apr 2010
|Posted: Fri Jul 06, 2012 10:54 am Post subject: LDN 13.07.12 Superfiction Label Launch
Superfiction Launch Party
10:00pm – 4.00am
Italoboyz (Superfiction / Moon Harbour / Get Physical)
Blind Minded (Superfiction / Moon Harbour / Trapez)
FB Event: https://www.facebook.com/events/280024398761220/
RA Tickets: http://www.residentadvisor.net/event.aspx?372639
25 Kingsland Road
Superfiction is the new record label and music collective established by Italoboyz’ Marco Donato and Federico Marton.
With this label there is a strong emphasis placed on longevity - Superfiction is not about trends. The label’s releases will be influenced by the tastes and knowledge of the Italoboyz and their musical backgrounds; their adventures in record collecting over 20-plus years and their uniquely individual style, whilst simultaneously leaving the door open to new artists and ideas. As Marco succinctly puts it "We don't have any preconceptions, we are open to many styles of music - as long as it is quality." This honest openness combined with a strong sense of identity (and an exacting quality control button) means their alternative releases will certainly stand out from what you would normally find in a record shop.
Superfiction, far from being purely a means to releasing music without compromise or external limitations, is also a concept in its own right. As a platform, Superfiction is set to become a musical community for fellow DJs, musician friends and producers; facilitating collaborations and incubating new projects in an atmosphere of pure creativity, without the rigidity of pre-determined concepts and corporate agendas. Superfiction will also be expanding into club nights, where Fede and Marco will invite their label artists to perform, alongside friends and people who appreciate the meaning of a good party.
In this throwaway, digital age, expect Superfiction’s music to grow on you in much the same way as with a well-thumbed novel. The more you listen, the more you reveal and appreciate the depth of it’s sound. It’s a safe bet that Superfiction releases will be found in DJs’ bags for a long time to come – as the Italoboyz say, in their own words, "Our aim is to be timeless - our records are not disposable."