As other companies try and shrink the size and prices of new MP3 players, making them the mass market product that they are today, other companies are thinking big. Very big. Men Duo Ltd, based in London, is doing just that by launching an MP3 player which costs a whopping $44,000.

For that you do get some nifty specs such as – well, hold on...it costs almost $100 just to read the damn spec-sheet!

From the website:

There is a choice between white gold and yellow gold for the exterior. Once the colour has been decided, you then choose a diamond configuration from our Hansel&Gretel™ range. In terms of distribution, we deliver the Presidential to your door using our own private escort.

Once you own a Presidential you can enter into our VIP club where you gain access to a range of benefits and can organise services such as maintenance and insurance.

Or you could buy one of those new iPod minis and spray it gold...