Apple computers unveiled two new music players this week - one a direct replacement of the Apple Mac Mini and the first cell phone to use Apple's iTunes music software.
Apple computer chief Steve Jobs showed off the new Motorola Rokr cell phone available for $249 with a two year contract Cingular Wireless.
But the biggest surprise came with the announcement of the new iPod Nano player - which was cunningly hidden inside Job's small coin pocket.
"The iPod Nano is the biggest revolution since the original iPod," Jobs said.
The Nano uses solid state flash memory like the iPod shuffle. The current iPod Mini and the regular iPods use a small hard drive to store music tracks.
Apple priced a 4GB Nano model, which holds up to 1,000 songs, at $249 and the 2GB, 500-song model at $199.
Both feature color screens and the famous click wheel.
"It is breathtaking," Jobs said. "You won't believe it until you hold it in your hands."